Work Hard, Dream Big: The Power of Putting in the Work

Hard Work

American Crane & Equipment Corporation is built on the foundation of hard work and dedication; it is the embodiment of our company’s culture and the driving force behind our success. When we say hard work is the foundation of our company, we really mean it. Our founder, Oddvar Norheim, built American Crane from the ground up through determination and hard work. He grew the company and built the foundations to guide it to what it is today. Our hard work did not stop with the passing of Oddvar, it only inspired us to carry on his legacy and work harder. Karen Norheim, current CEO and president of American Crane, introduced our mantra GRIT Matters to the company in 2018. This ignited a cultural shift within the company, a transformation we embody every single day. Work hard is not just a core value at American Crane, it is a way of life; it is integrated in everything we do here.

GRIT Matters

We put Perseverance, Heart and Integrity in everything we do. At American Crane, we are constantly pushing ourselves to provide top-quality overhead crane systems and to provide exceptional services today and every day. We constantly strive to exceed our customers’ expectations and make their lives easier. GRIT Matters is what makes us stand out from the rest, and it shows in everything we do.


Perseverance is the fuel that propels us forward, even in the face of challenges. We understand that success does not come easy. It requires unwavering determination, the willingness to overcome obstacles, and the tenacity to keep pushing forward. Every day, we demonstrate perseverance by taking on complex projects, finding innovative solutions, and delivering exceptional results, no matter the circumstances.


The essence of American Crane is exemplified through the profound Heart we infuse in every aspect of our work. We understand that our success is built on the relationships we cultivate with our customers. That is why we go beyond expectations to ensure that their needs are met, their goals are achieved, and their satisfaction is guaranteed. Our team pours expertise and commitment into every service we provide, guaranteeing superior performance, reliability, and the highest caliber of service in the industry. This intrinsic passion and unwavering dedication are what drive us to not only fulfill but surpass the expectations of our clientele.


We take great pride in delivering on our promises and conducting ourselves with honesty and transparency. This not only creates a positive working environment for our team but also cultivates trust with our customers. Our clients trust us because they know we operate with integrity, and we work hard to create long-lasting relationships built on mutual respect and trust.

Work Hard and Be Gritty

At American Crane, we pull together, roll up our sleeves, and get the job done. We stand out not only for our technical expertise and exceptional service but because we work hard on everything we do. This culture of hard work we have created here is what motivates us to go above and beyond, to challenge our capabilities, and to approach every task with GRIT. To learn more about our company culture and core values, click here or feel free to reach out to us!

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