Mission & Values

We are passionate about building high quality specialty lifting equipment and solving complex material handling problems. We believe in providing our customers with the right equipment for the application. We want to be the best in the world at custom material handling solutions.

Perseverance  |  Heart  |  InteGRITy

OUR MISSION

We are passionate about delighting our customers.

Our mission is to make their lives easier. We do what we commit to do, do it well and do it on-schedule.

The most important thing at American Crane is our people.

We are committed to a culture that fosters their growth, empowerment and safety.

We are GRITTY at American Crane.

What does that mean? That we put perseverance, heart & integrity into everything we do.

CORE VALUES

Keep It Simple

Don’t over-complicate. When solving a problem, be clear about the goal and don’t over-complicate the answer.

BE Lean

Save 2 seconds every day. Be curious. Ask questions. Eliminate waste. Fix what bugs you! There is always room for improvement.

Work Hard

We pull together, roll up our sleeves and get the job done.

Practice Follow-Through

You are what you do, not what you say you will do.

Be Passionate

Do what you love. Love what you do. Believe in yourself. Believe in our business.

Be Humble

Be willing to sweep the floors. Remember that we’re all in this together every day.

Life Matters, Be Safe

Safety is the most crucial investment we can make. It is not about what it costs but what it saves.

Have Fun

Laugh every day. Stuff happens. Keep perspective. Don’t take things personally or take yourself too seriously.

Have Integrity

Be Generous, Be Kind, Be Honest, Practice Gratitude. Do unto to others as you would have them do unto you.