Our Vision, Mission & Values

What is American Crane’s mantra?

Grit Matters: Perseverance, Heart & Integrity


At the heart of GRIT Matters is our vision – to be the overhead lifting company most respected for it’s people and products.


We are passionate about delighting our customers.

Our mission is to make their lives easier. We do what we commit to do, do it well and do it on-schedule.

The most important thing at American Crane is our people.

We are committed to a culture that fosters their growth, empowerment and safety.

We are GRITTY at American Crane.

What does that mean? That we put perseverance, heart & integrity into everything we do.


Keep It Simple
Don’t over-complicate. When solving a problem, be clear about the goal and don’t over-complicate the answer.

Be Lean
Save 2 seconds everyday. Be curious. Ask questions. Eliminate waste. Fix what bugs you! There is always room for improvement.

Work Hard
We pull together, roll up our sleeves and get the job done.

Practice Follow-Through
You are what you do, not what you say you will do.

Be Passionate
Do what you love. Love what you do. Believe in yourself. Believe in our business.

Be Humble
Be willing to sweep the floors. Remember that we’re all in this together every day.

Life Matters, Be Safe
Safety is the most crucial investment we can make. It is not about what it costs but what it saves.

Have Fun
Laugh every day. Stuff happens. Keep perspective. Don’t take things personally or take yourself too seriously.

Have Integrity
Be Generous, Be Kind, Be Honest, Practice Gratitude. Do unto to others as you would have them do unto you.

Build Quality
What we do, we do well. We strive to provide excellence and value in our products & services.