Tag Archive: Company Core Values

  1. Work Hard, Dream Big: The Power of Putting in the Work

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    Hard Work

    American Crane & Equipment Corporation is built on the foundation of hard work and dedication; it is the embodiment of our company’s culture and the driving force behind our success. When we say hard work is the foundation of our company, we really mean it. Our founder, Oddvar Norheim, built American Crane from the ground up through determination and hard work. He grew the company and built the foundations to guide it to what it is today. Our hard work did not stop with the passing of Oddvar, it only inspired us to carry on his legacy and work harder. Karen Norheim, current CEO and president of American Crane, introduced our mantra GRIT Matters to the company in 2018. This ignited a cultural shift within the company, a transformation we embody every single day. Work hard is not just a core value at American Crane, it is a way of life; it is integrated in everything we do here.

    GRIT Matters

    We put Perseverance, Heart and Integrity in everything we do. At American Crane, we are constantly pushing ourselves to provide top-quality overhead crane systems and to provide exceptional services today and every day. We constantly strive to exceed our customers’ expectations and make their lives easier. GRIT Matters is what makes us stand out from the rest, and it shows in everything we do.


    Perseverance is the fuel that propels us forward, even in the face of challenges. We understand that success does not come easy. It requires unwavering determination, the willingness to overcome obstacles, and the tenacity to keep pushing forward. Every day, we demonstrate perseverance by taking on complex projects, finding innovative solutions, and delivering exceptional results, no matter the circumstances.


    The essence of American Crane is exemplified through the profound Heart we infuse in every aspect of our work. We understand that our success is built on the relationships we cultivate with our customers. That is why we go beyond expectations to ensure that their needs are met, their goals are achieved, and their satisfaction is guaranteed. Our team pours expertise and commitment into every service we provide, guaranteeing superior performance, reliability, and the highest caliber of service in the industry. This intrinsic passion and unwavering dedication are what drive us to not only fulfill but surpass the expectations of our clientele.


    We take great pride in delivering on our promises and conducting ourselves with honesty and transparency. This not only creates a positive working environment for our team but also cultivates trust with our customers. Our clients trust us because they know we operate with integrity, and we work hard to create long-lasting relationships built on mutual respect and trust.

    Work Hard and Be Gritty

    At American Crane, we pull together, roll up our sleeves, and get the job done. We stand out not only for our technical expertise and exceptional service but because we work hard on everything we do. This culture of hard work we have created here is what motivates us to go above and beyond, to challenge our capabilities, and to approach every task with GRIT. To learn more about our company culture and core values, contact us today!

  2. Embracing Excellence: The Core Value of Practicing Follow Through at ACECO

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    In a world brimming with promises and intentions, there’s a distinctive trait that sets exceptional companies apart – their commitment to Practice Follow Through. At American Crane & Equipment Corporation (ACECO), this core value is more than a mere slogan; it’s a way of life that defines the very essence of the company’s operations and interactions. In this blog, we delve into the significance of Practicing Follow-Through and how ACECO embodies this value to create lasting impacts and build trust.

    The Essence of Practicing Follow-Through:

    At its core, Practicing Follow Through means translating words into actions consistently and reliably. It’s about demonstrating dedication and integrity by delivering on promises, even when no one is watching. As the saying goes, “You are what you do, not what you say you do.” This principle resonates deeply at ACECO, where every commitment made is a vow etched in stone, backed by an unwavering dedication to execution.

    Building Trust and Credibility:

    In an era of rapid communication and information exchange, building trust has never been more crucial. ACECO understands that trust is not simply gained through words; it’s earned through consistent actions. When customers, partners, and employees witness the Practicing of Follow Through in action, a strong foundation of trust is laid. ACECO’s reputation for delivering results fosters credibility and cultivates long-lasting relationships.

    Delivering Excellence in Every Endeavor:

    ACECO’s commitment to Practice Follow-Through is evident in every project, from intricate engineering feats to streamlined logistical operations. Its value becomes especially pronounced when challenges arise. Instead of shying away from difficulties, ACECO rises to the occasion, standing behind our commitments and finding innovative solutions to ensure successful project completion.

    Empowering Employees:

    This practice isn’t limited to external interactions; it permeates the internal culture of ACECO as well. The company empowers its employees to take ownership of their responsibilities and deliver results. When employees witness their leaders embodying the Practice Follow Through core value, it inspires them to follow suit, creating a culture of accountability and excellence.

    Driving Continuous Improvement:

    At ACECO, resting on laurels is not an option. We are in the business of continually improving and surpassing expectations. We view each project as an opportunity to learn, adapt, and enhance our processes. By consistently evaluating performance and seeking ways to optimize outcomes, ACECO demonstrates a commitment to Practicing Follow-Through at every stage of its operations.

    Practicing Follow-Through is more than a core value at American Crane & Equipment Corporation; it’s the heartbeat that propels the company’s success. Through unwavering dedication to turning words into actions, ACECO has not only earned the trust and respect of its customers but has also cultivated a culture of excellence that permeates every facet of its operations.

    To learn more about Our Vision, Mission, & Values, visit https://www.americancrane.com/mission-values