Our Vision, Mission & Values
Who We Are
American Crane & Equipment Corporation has been a trusted source of high-quality specialty lifting equipment for over 50 years. As a leading manufacturer of overhead crane systems, hoists, and material-handling equipment, American Crane is committed to delivering top-quality products while providing superior customer service in an industry that does not have room for mistakes.
We Put Perseverance, Heart & Integrity in Everything We Do
Our Mantra
At American Crane & Equipment Corporation, GRIT Matters. We put heart, perseverance, and integrity into everything we do. Our team works together, combining years of industry experience with a robust wealth of engineering, design, and manufacturing knowledge.
As a leading manufacturer of overhead cranes and hoists, we are an expert in the industry, dedicated to providing the best possible services and products to our customers. Everyone at American Crane believes in hard work and remains motivated to get the job done right.
The foundation for our values and the core of our culture is to put the needs of our people first while delighting customers with high-quality solutions to help make their workload easier to manage.
Our Vision
With over 50 years of being your Expert, Craftsman, & Partner, we are always evolving as a company, staying ahead of trends, and developing innovative new ideas to help make our customers’ lives easier. At American Crane & Equipment Corporation, we constantly push forward to provide top-quality overhead crane systems and services today and well into the future.
At the heart of GRIT Matters is our vision – to be the overhead lifting company most respected for its people and products
Our Mission
Everyone at American Crane & Equipment Corporation strives to exceed our customers’ expectations by delivering high-quality products on schedule. Our mission is driven by the following:
We Are Passionate About Delighting Our Customers
Our mission is to make their lives easier. We do what we commit to do, do it well and do it on schedule.
The Most Important Thing at American Crane is the People
We are committed to a culture that fosters their growth, empowerment, and safety.
We Are Gritty at
American Crane
What does that mean? We put perseverance, heart & integrity into everything we do.
Core Values
Our core values are essential to fostering our company culture and we celebrate one of the following objectives each month:
Be Lean
Be Lean
Eliminate waste and fix what bugs you! Ask questions, be curious, and save two seconds every day. Remember, there is always room for improvement!
Work Hard
Work Hard
Always pull together by rolling up your sleeves to get the job done safely, correctly, and on time.
Be Humble
Be Humble
Work together for a common goal. Don't be afraid to ask for help, and be willing to sweep the floors, if needed.
Build Quality
Build Quality
Provide exceptional value and excellence in everything we do by delivering quality products and services.
Communicate Well
Communicate Well
Be clear with your expectations and listen intently to learn more about your audience. Speak in an easy-to-understand manner and never make assumptions. Always share information and gather necessary facts.
Do The Right Thing
Do The Right Thing
Always do what is best for the customer (external or internal), even if it means sacrificing what is best for you.
Have FUN
Have FUN
Don't take yourself too seriously, and never take things personally. Stuff happens. Keep perspective and remember to laugh every day.
Have Integrity
Have Integrity
Always be kind, generous, and honest. Practice gratitude and do unto others as you would have them do unto you.
Life Matters, Be Safe
Life Matters, Be Safe
Safety is first and foremost and the most vital investment we can all make. It is never about the cost but rather what it saves.
Practice Blameless Problem Solving
Practice Blameless Problem Solving
Always focus on finding a solution to a problem. Try to find the root cause without placing blame on someone else. Identify the lessons learned and use those to improve attitudes and our processes to avoid making the same error twice. Learn from every experience and grow wiser with every mistake.
Practice Effective Listening
Practice Effective Listening
Listen with the intent to understand and do not interrupt another person who is sharing their ideas. Do not just wait to speak, but listen to others' opinions.
Be Passionate
Be Passionate
Believe in yourself and in our business. "Do what you love – love what you do!"
Practice Follow-Through
Practice Follow-Through
Commit to what you say you will do. You are what you do, not what you say.
Keep It Simple
Keep It Simple
Don't over-complicate the answer when solving a problem. Always be clear and concise about the goal.
Why You Should Work with American Crane & Equipment Corporation
At American Crane & Equipment Corporation, we strive to follow our vision, mission, and values each day to meet the needs of our workers and valued customers.
We ensure schedule adherence and consistent quality in everything we do with an engineering staff that includes experienced electrical, mechanical, and structural engineers. To live out our vision and help make your life easier, our service and parts department provides the following services:
- Load Testing
- Product Support
- Outage Support
- Retrofit and Upgrades
- Spare Parts
- OSHA and other inspections
- Custom Fabrications
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